Partner‑Led Expansion for an AI Medical Scribe Platform
Client Snapshot
Seed‑stage MedTech startup providing AI‑powered scribe solutions that streamline clinical workflows and cut clinician burnout.
Engagement
Fractional business development & partnership leader to unlock rapid distribution and revenue growth.
GTM Challenge
Penetrate a fragmented healthcare ecosystem, validate channel distribution, and scale outbound engine, fast, while resources remained lean.
Key Moves
- Partnership Strategy & Execution: Produced a 90‑day partnership roadmap by day 10; built a pipeline of 37 high‑impact partnerships and closed 6 deals with scribe, EHR, GPO, and practice‑management leaders, triggering a 4× expansion in sales distribution.
- Sales Automation: Deployed 16 AI‑driven campaigns across Clay.com, Instantly.ai, Customer.io, and HubSpot; enriched and segmented ICP data, re‑engaged cold leads, raised deliverability to 97 %, and doubled SQLs within 4 weeks.
- Operational Efficiency: Streamlined sales processes, crafted sales training and partner‑onboarding playbooks, and built a custom GPT assistant to keep all B2B marketing assets current and on‑brand.
Impact Delivered
- Secured channel reach to >400 K providers through signed partners, creating a scalable revenue backbone.
- Generated a robust partnership pipeline inside 90 days, ensuring sustained growth beyond initial wins.
- Automation stack eliminated manual prospecting overhead, freeing reps for higher‑value selling and accelerating cycle times.
CEO Takeaway
Pairing strategic partnerships with AI‑driven automation delivers outsized market reach—and I can make it happen in one quarter.
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